Following a rebranding any business activities require careful and precise preparation. This is also the case when launching rebranded products. Gone are the times when only the trademark register of the home country had to be observed. Both the Single European Market and the Internet demand, at a minimum, a pan-European clearance prior to nearly any application for a trademark. A business may have successfully established a brand name in the German market for many years but if, for example, a Finnish or Cypriot holder of a trademark with older priority over the same established business name, comes to light it can face ruin.
Entrust us with everything that needs to be clarified prior to any trademark application. We will defend your brands and trademarks against counterclaims and support you in eliminating infringements of your brands and trademarks – from Finland to Cyprus!